Wix Complete Review – Website Builder

Wix Complete Review:

Any company or brand that wants to mark its presence online needs a website. Social media and a YouTube channel are not enough to compete. A website is the starting point and the main channel for the best digital marketing strategies. However, as a business owner, programming skills may not be your priority. Knowledge of the market and the management of the business and its finances are usually more important. The good news is that tools like Wix give you the best results without the need for programming knowledge . In addition, it does not require the hiring of a programmer, as it offers tools specifically designed to help users without experience in the fields necessary to create online pages from scratch.


Well established in the market, this website builder already has over 180 million websites hosted on its servers. In addition, it continues to create innovative solutions for its users by adding features and designs that enhance the experience for those who create the sites, but also for the end users. Do you want to know our opinions about Wix? Here is our complete review that will help you discover if this is the right tool to create your website or e-commerce.

What is  Wix ?

Wix is ​​a very Spanish and Latin American website builder. The company was founded in Israel in 2006 and impacted the market by offering a simple and free solution for entrepreneurs without technical knowledge, which allows them to create their websites with the well-known “drag, drop and click” technology. It quickly went from 1 million users to 10, then to 50, and in 2021 it reached the 180 million user mark. Currently, the service is active in  190 countries .


An estimated 22 million sites created with Wix are specially made for mobile devices. In addition, it already houses more than  half a million e-commerce . That’s according to figures from WebsiteBuilder.org. Through this platform, it is possible to create professional websites , blogs, online stores and other types of sites optimized in responsive format ; all quickly. The Wix editor facilitates this thanks to the professional templates, where users can choose the templates they like the most and adapt them with the visual identity, logo, images and information of their business.

However, it is also possible to take advantage of the platform’s functions and  create a website from scratch .

Who is Wix for?

Wix is ​​a great website builder option  for small business owners or entrepreneurs with personal brands who want professional-looking pages and have no programming skills. Since it is free and very easy to use, this website builder is a great tool for small businesses, artists, freelancers, restaurants, virtual stores and many other business categories to mark their digital presence.

Wix vs. WordPress

WordPress is the world’s most popular content management system (CMS). It is estimated that more than 33% of active websites were created on its platform. The doubt of choosing between Wix or WordPress is very common among people who want to create their website and are beginning to investigate about it. Although both service options have the same goal: to create functional and attractive websites, the way these companies seek to achieve this goal is a little different.


Creating websites in WordPress is a bit more complex and requires development or programming skills. To start using the platform, you need a domain, a server, and installing the CMS tool on the host. Entrepreneurs with sufficient knowledge are capable of carrying out these processes. However, the most common practice is to hire a professional developer who makes the most of its features. On the other hand, the complexity of using WordPress translates into a wide variety of designs and provides greater possibilities to customize the created sites.


The platform also has numerous plugins (more than 50,000!) That optimize its performance and add functions to the sites, such as Call to Action buttons  , SEO tools, integrated CRM, live chats, among many other options. However, many have a separate cost. WordPress is a great option for entrepreneurs who want more freedom when managing their website. Because, with a good level of knowledge, it is possible to modify creations and add functionalities without the need for templates or plugins.


The tools found in Wix were created and optimized for people with little technical knowledge, who seek the simplicity of creating through an interface that works with the logic of “drag and drop”, just like the simplest computer programs. . Many opinions about Wix agree that this is its biggest advantage over other website builders . It is very easy to understand how to edit the templates to achieve professional level websites. However, Wix not only has simplified options, either with the help of developers or with programming knowledge it is possible to make changes in CSS and HMTL language, customizing the look of the templates.

In addition, you can use its App Market to install one of its almost 50,000 plugins and add very useful functions for your site or online store. Wix stands as one of the best alternatives to WordPress , as even people with programming knowledge choose this option to create their site due to the facilities it offers.

Wix Complete Review
Wix Complete Review

How does Wix work?

Wix offers tools that facilitate the user experience, both for the creator and for the end user, who is the visitor. Read on if you want to know how to create a website on Wix:

Login to Wix and create your account

As with most web page creation tools, the first step is to register an account.

To do this, click on the ” Start ” button and register using your email, a Facebook account or a Google account.

Start creating your site

Once your account has been created, it is ready for your first design. After logging in, click on the “Create new site” option and select one of the categories:

  • Business,
  • Online store,
  • Photography,
  • Music,
  • Design,
  • Restaurants,
  • Hotels and accommodations,
  • Events,
  • Blog,
  • Health & Wellness,
  • Portfolio and CV,
  • Others.

As you can see, Wix offers special functions and templates for blogs and virtual stores. If you want to enjoy featured catalogs, attractive product pages, and various payment methods, the Wix E-commerce template option  is for you. After selecting the type of website you want, you can choose between two ways to create it: Wix ADI and Wix Editor.

Wix Editor

The Wix Editor has several templates and design resources that can be used to customize your website. It offers more than  100 types of native fonts , although you can also add your own. Wix editor also makes it possible to add effects like parallax or zoom, which make the experience more immersive. You can even add animations within your sites and backgrounds in video format.

If you choose this option, follow the steps below:

  1. Look at the template gallery and select your favorite option.
  2. Click on “Edit.”
  3. The Wix Editor will open and offer the following customization options for your new page: blog, media, apps, features, menu and pages, backgrounds, and Wix bookings.
  4. Use the editor’s resources to customize your website and click “Save” when editing is complete.

With that your website will be published! Then you can simply edit any details and add content whenever you want.


Wix ADI ( Artificial Design Intelligence ) is a creation method where the platform asks you some questions and offers customization options based on your answers. Notably, these tips are based on what other successful websites apply. It is a faster way to create your site, which also allows you to edit it manually once the process is finished. Learn here how to use Wix ADI:

  1. The first question is “What kind of website do you want to create?” Answer the query using the search bar or by selecting one of the suggested categories.
  2. The next question is “What do you need on your new website?” You can select from a number of features that Wix offers, ranging from the online store to subscription forms.
  3. A page with the question “What is the name of your company or website?” will open, enter your answer with special attention to detail.


  1. The next page will offer the option of uploading content from an existing website or via Google.
  2. Now the system will ask you to verify the data to continue with the process.
  3. Wix ADI will display some theme options. Select the most attractive option for your website. Keep in mind that you can still edit it later if you want.
  4. A gallery with visual layouts will now open, so select the preferred template for your home page.
  5. Your website is ready to be saved and published. If you want, it is also possible to make some changes to the chosen layout using the Wix Editor.
wix website
wix website

Wix tools

Wix is ​​one of the most comprehensive website builders. Their service has many special functions and features that will help you make money from your site or online store. If you want to know what tools the company offers, check the list below.

Corvid by Wix

Corvid is an innovative feature offered by Wix aimed at developers. Its function is to be a platform for creating web applications without the need for a server and various other complications. With Corvid it is possible to create personalized user experiences through your own APIs and marketing tools that are used to monitor the behavior of your website visitors. One of its biggest advantages is the versatility of  running your applications on the Wix Cloud , a Wix cloud service that does not consume your team’s resources.


Additionally, this feature has an intuitive visual builder to ensure accelerated interface development. Through it it is possible to modify elements created for users, maintaining the flexibility of the code. If you do not understand what that means, it is not a problem, you just have to know that it is an element that raises very good opinions about Wix.

App Market

The App Market brings together all the applications that can be installed on websites created with Wix within a page similar to the mobile application stores, such as the Google Store and the App Store. There are about  50,000 different applications . You can find Wix-built solutions and third-party apps that cover a wide variety of features, from payment methods to CRM, image editing tools, and more.


Professional Website Resources

Wix has all the necessary features to effectively manage a website. Here are just some of the most outstanding:

  • SSL certificate : the certificate guarantees protection and gives credibility to your website, in addition to helping SEO.
  • Custom domain: you can enhance your image as a professional with a unique domain name or by connecting to an existing domain. In addition, you will be free of domain extensions with the Wix brand name.
  • Hosting: Wix also offers a hosting service, which provides up to 20 GB of space.
  • Professional Email: You will get a professional email address personalized with your domain and brand.
  • Access to metrics: you will be able to see the performance of your website by analyzing metrics and reports with complete statistics.
  • Contact lists: Wix has an extremely useful tool for managing your contacts and managing interaction with prospects.
  • Access security: You can create logins and passwords to protect Your pages with access restricted only to Your team members.
  • Wix Chat: You can serve your website visitors through Wix’s native online chat tool. However, if you don’t know how to use Wix Chat, you will discover that there are more live chat options for your business.

Online stores

Wix Store is the creator of virtual stores of this company. As with ordinary websites, it is possible to create online sales pages very easily on the platform. The ready-to-use templates have great options for displaying and highlighting your products through attractive designs that are easy for customers to navigate. With this tool, you can manage inventory from your desktop, which even allows  access from mobile devices . The Wix Store also has features to add discounts, coupons, and free order shipping, as well as options to customize shipping rules and taxes for each defined destination.


The online store option accepts a variety of payment methods such as credit cards, PayPal, offline payment, and many other options, all commission free . Now that you know how to create a website in Wix dedicated to sales, you are ready to welcome your customers

You already know our Wix opinions! Ready to create your website?

This website builder is a great choice for freelancers, entrepreneurs and SMB owners with no programming skills who want to save money without sacrificing having a professional looking and performing website . Without a doubt, we can say that Wix is worth it!

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